Current status: corralled and waiting to be let in to sit.
It's going to be a mad scrum
Madness? This. Is. LENOVOOOOOOO!!!
* jumps on stage a kicks a guy in the chest *
Oh, hi everyone! Welcome to Lenovo at IFA 2016!
I'm Derek, I'll be your text guide for the evening. Mark Guim will be on photos.
Lenovo: Different is better. Whoooo
"Lenovo is changing, we're transforming ourselves." So we're doing stuff on a non-standard fashion that will irritate every tech blogger here tonight.
Lenovo Moto Mods are up first.
Add-ons for the Moto Z phones. Currently batteries, a projector, and a speaker.
Tonight we're getting the Moto Z Play with a 50-hour battery in a thin phone.
Launching globally in September. €499
It's a Hasselblad camera add-on
Hasselblad cameras and Motorola radios were on the Apollo missions to the moon. It was DESTINY!
As you'd expect, it's not razor thin. But it's thin enough for having a 10x optical zoom lens in there and xenon flash.
Hasselblad Moto Mod is a new larger sensor and zoom lens you snap into the back of the phone.
Slick design with a nice little grip and shutter button.
Coming in September at €299. Cheaper than most other Hasselblad cameras.
Nearly edgeless display. Pretty close to Dell's Infinity displays. Closer than Asus and Acer earlier today.
One-touch fingerprint reader